Senior Demand Generation + Growth Marketing Manager

ABOUT BARTI Barti is a venture-backed startup on a mission to build the future of eye care. We're building groundbreaking, AI-powered software that transforms how practices document care, run their operations, and serve patients. Our goal is to craft exceptional user experiences that let eye care providers stay focused on delivering high-quality care. We recently raised our Series A and are growing quickly as hundreds of practices adopt Barti to replace outdated legacy systems. It's an exciting time to join as we expand into new parts of eye care and continue shaping the future of practice management. ABOUT THE ROLE As a Senior Demand Generation + Growth Marketing Manager at Barti, you will own pipeline growth across our core channels, including events, multi-channel campaigns, SDR enablement, and marketing operations. This role reports directly to the Sr. Director of Partnerships & Marketing, but has constant touch points with Sales, Product, and CS leadership. As one of the initial members of the marketing function at Barti, you will also be responsible for building out the processes and systems that support demand generation as the team grows. RESPONSIBILITIES - Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound - Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline - Run Barti's webinar program, from content development through promotion and follow-up - Identify and execute direct mail campaigns and publication or newsletter sponsorships - Build and manage a referrals program to generate consistent, low-cost pipeline - Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies - Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes - Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation REQUIREMENTS - 7+ years of demand generation, growth marketing, or field marketing experience in a B2B SaaS environment - Proven track record of driving new-logo growth through multi-channel campaigns and events - Hands-on experience executing campaigns yourself, including event planning and execution (virtual and in-person), email marketing, and paid media, not solely through agencies - Experience partnering closely with Sales or SDR teams on outbound strategy and enablement - Comfort with marketing automation and CRM platforms - Experience in a fast-paced, B2B startup environment with a track record of building process in new, unstructured environments - Exceptional organizational and communication skills, with the ability to manage multiple concurrent programs - Experience with direct mail, publication sponsorships, or referral programs is a plus - Familiarity with intent data, lead scoring, or account-based marketing is a plus - Ability to travel, 1 to 2 times per quarter PERKS & BENEFITS - Be part of a mission-driven, rapidly scaling company changing the future of eye care - Work remotely from anywhere in the U.S. - Collaborate with a passionate, fun, and supportive team - Competitive salary: $135,000 - $150,000 - Equity in a fast-growing startup - Health, vision, and dental benefits - Unlimited PTO - Annual professional development stipend - A high-impact role with plenty of room for growth, ownership, and creativity Barti is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity, age, national origin, marital status, disability,