Product Data Analyst, Mobile App User Acquisition

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. StackAdapt’s Advertising Technology team is looking for a highly analytical and results-oriented Product Data Analyst to drive product and performance insights for our Mobile App User Acquisition program. In this role, you will work closely with Product, Machine Learning, Business Intelligence, Data Engineering and business teams to define performance metrics, analyze campaign and product trends and translate complex data into actionable recommendations. The primary focus of the role is product analytics, but we are looking for someone who can go beyond one-off analysis. Candidates with experience in analytics engineering or data engineering will be strongly preferred, particularly those who can build reliable datasets, data pipelines, dashboards and automated analytical workflows. The ideal candidate has experience working with mobile app advertising, performance marketing or another data-intensive product environment. They should be comfortable working across structured and unstructured data sources and independently taking an analytical problem from initial question through data sourcing, analysis, visualization and recommendation. We are also looking for someone with an AI-first mindset. Candidates who have experience using AI to accelerate analysis, automate repetitive workflows or build internal agents and reusable skills will be given preference. What You'll Be Doing: • Analyze historical and real-time mobile user acquisition campaign data to identify trends, measure performance and uncover optimization opportunities • Define, establish and refine the core metrics used to evaluate mobile UA campaign and product performance • Partner with Product and Machine Learning teams to analyze targeting, bidding, attribution and optimization performance • Conduct deep-dive analysis into campaign delivery, conversion funnels, user quality, attribution and return on advertising spend • Build and maintain Tableau dashboards for performance monitoring, troubleshooting and product analysis • Create dashboards and reporting structures that allow Product, Engineering, Sales and Account Management teams to independently investigate performance • Lead weekly performance reviews and communicate key findings, risks and recommendations to stakeholders • Prepare quarterly business reviews and leadership updates covering performance trends, product opportunities and areas requiring investment • Work with Data Engineering, BI and Analytics teams to design scalable datasets and reporting solutions • Build or maintain Apache Airflow pipelines that consolidate data from multiple internal and external systems • Work with Snowflake, MySQL, APIs, logs, event-level data and other structured or unstructured data sources • Develop reusable data models and curated datasets that support product analytics, experimentation and operational reporting • Identify gaps in data quality, event instrumentation and reporting and partner with Engineering teams to address them • Support product experiments by defining success metrics, evaluating results and communicating recommendations • Automate repetitive reporting, investigation and analysis workflows using AI and other modern tools • Build internal AI agents, reusable skills or analytical tools that improve data discovery, troubleshooting and team productivity What You'll Bring to the Table • Bachelor’s degree in Data Science, Business Analytics, Statistics, Computer Science, Engineering or a related field • 3 or more years of experience in product analytics, data analytics, business intelligence or a related role • Strong SQL skills and experience querying large, complex datasets • Experience defining product or business metrics and converting ambiguous questions into structured analytical approaches • Experience building dashboards and data visualizations in Tableau, Looker, Power BI or a similar platform • Experience working with a cloud data warehouse such as Snowflake • Experience working with relational databases such as MySQL • Ability to independently investigate data issues, identify root causes and translate findings into clear recommendations • Strong communication and presentation skills, with the ability to explain complex analysis to both technical and non-technical audiences • Strong attention to data quality, metric consistency and analytical accuracy • Ability to collaborate across Product, Engineering, Machine Learning, BI and business teams Preferred Qualifications • Experience in analytics engineering or data engineering • Hands-on experience building or maintaining pipelines using Apache Airflow • Experience building reusable data models, analytical tables or curated datasets • Experience with Python for data analysis, automation or pipeline development • Advanced experience building interactive Tableau dashboards for monitoring and troubleshooting • Experience with ThoughtSpot or another self-service analytics platform • Experience integrating data from APIs, event streams, logs and unstructured data sources • Experience working with Mobile Measurement Partners such as AppsFlyer, Adjust, Singular or Kochava • Understanding of mobile UA and performance marketing metrics, including CPI, IPM, click-to-install rate, ROAS, retention and lifetime value • Familiarity with mobile attribution models, view-through attribution, click-through attribution and privacy-focused measurement frameworks • Experience supporting machine learning models, experimentation or model-performance monitoring • Experience working in advertising technology, mobile user acquisition, performance marketing or another high-volume data environment • Experience using AI tools to accelerate analytics, data engineering, documentation or troubleshooting • Experience building AI agents, reusable skills, MCP-based tools or AI-powered analytical workflows The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: • The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. • Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band $76,000—$104,500 CAD StackAdapter's Enjoy: • Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: G2 Top Software for 2026 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising 2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards To learn more about our privacy practices, please see our Privacy Policy. #LI-REMOTE