Senior Creative Strategist

ABOUT QUINCE Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value. Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions: • Customer First: We prioritize customer satisfaction in every decision. • High Quality: True quality means premium materials and rigorous production standards you can feel good about. • Essential Design: We focus on timeless, functional essentials instead of chasing trends. • Always a Better Deal: Innovation and transparency ensure value for both customers and partners. • Social & Environmental Responsibility: We commit to sustainable materials, ethical production, and fair wages. Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency. OUR TEAM AND SUCCESS At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience – one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence. If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince. THE ROLE Senior Creative Strategist UK/EU The Sr. Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges global creative output with the nuances of European consumer behaviour. This person excels at identifying what's working in the US market and translating it for UK and German/French audiences; while also building the infrastructure to test, learn and scale independently. This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy. Success in this role looks like: • Consistently identifying high-performing US creative and adapting it to drive customer acquisition and revenue growth in UK & DE/FR markets • Owning the experimentation framework that enables the EU/UK team to move fast, document learnings, and scale winners while maintaining strong alignment with brand identity • Serving as the primary creative liaison between UK & DE/FR market needs and the US creative and production teams • Improving win rates and spend efficiency through a rigorous, data-backed testing cadence • Acting as a strategic partner to the Director of Paid Social UK & DE/FR and cross-functional brand, design, and marketing teams • Leveraging data to inform strategic direction • This role is critical to establishing Paid Social as a core growth engine in the UK, Germany and France. This role will be onsite 4-days a week based in London, Madrid, or Berlin. Responsibilities Creative Adaptation & Briefing • Audit US creative performance regularly to identify high-potential concepts for UK & DE/FR adaptation • Brief the US creative team on market-specific adaptation needs; adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences • Commission net-new creative concepts where US assets are insufficient or market-specific angles are required • Write clear, detailed high converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded • Ensure all adapted and net-new creative aligns with brand identity while resonating locally • Provide strategic feedback to designers and execute on feedback from leadership Experimentation & Performance • Build and own a structured experimentation framework for UK & DE/FR paid social; covering hypothesis formation, test design, documentation, and results reporting • Prioritise and manage a live test pipeline across Meta (and other channels) to continuously improve creative performance • Analyse performance data in Meta Ads Manager, TikTok Ads Manager, and Looker; translate findings into clear strategic recommendations • Conduct consumer, competitor, and trend research specific to UK & DE/FR markets to inform creative direction • Identify winning patterns and codify them into repeatable brief templates and creative playbooks Cross-functional Collaboration • Serve as the EU/UK creative point of contact for the US production and strategy teams • Partner with the Director of Paid Social EU/UK on channel strategy, creative priorities, and growth planning • Collaborate with Brand, Design, and broader Marketing teams to align creative output across channels including affiliate, CRM, and PR Qualifications Required: • Bachelor’s degree required • 5+ years of relevant creative and marketing experience • Paid Social and/or Direct Response experience required, with strong Meta expertise • Demonstrated experience working across markets; ideally including UK and/or DACH, with an understanding of how to adapt creative for different audiences • Strong analytical mindset with the ability to interpret data and make confident creative decisions • Excellent written and verbal communication skills; ability to write compelling briefs and copy across formats • Experience managing creative testing frameworks and reporting on results • Strong project management skills with the ability to juggle multiple briefs, markets, and workstreams simultaneously • Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail) • Fluency in English required; German/French language skills a plus • Ability to thrive in a fast-paced, deadline-driven environment • Strong collaboration skills across creative and marketing teams Preferred: • Familiarity with TikTok, YouTube, Snapchat, or other paid platforms • Experience briefing and working with UGC creators • Background in DTC, fashion or e-commerce brands All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range €64.000—€74.000 EUR WHY QUINCE? Joining Quince means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike. EQUAL OPPORTUNITY & HIRING INTEGRITY Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis. Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws. Security Advisory: Beware of Frauds At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.