Special Projects Director - Marketing

Who we are Atoms is building the machines that power the next era of progress. Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that. Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive. This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale. We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life. If you want to work on hard problems with real-world impact, join us. What you'll do We're looking for a Special Projects Director, Marketing to drive Atom’s highest-leverage growth bets — partnering with Product and Engineering on PLG and upsell motions, and leading GTM for new partnership launches. You'll operate where marketing, product, and BD intersect. • Partner directly with Product and Engineering on product-led growth. Help shape onboarding, activation, in-product nudges, and lifecycle triggers that get restaurant operators to value faster and keep them there. • Own Otter's upsell and cross-sell motion across the product suite (order aggregation, virtual brands, analytics, and more). Identify the highest-leverage expansion opportunities, partner with eng/product to build the surfaces and signals, and run the campaigns that drive cross-product adoption. • Drive funnel and conversion improvements across the customer journey — signup, activation, and expansion. Write hypotheses, scope experiments with PMs and engineers, and read results honestly. • Lead GTM for new partnership launches. Define positioning, target segments, launch sequencing, and success metrics. Coordinate Product, BD, Sales, Brand, and Lifecycle so each launch lands coherently. • Build the 0-to-1 motion for each partnership launch: positioning, messaging, launch plan, sales enablement, website surfaces, lifecycle campaigns, and measurement framework. • Develop a quantitative experimentation roadmap with clear hypotheses, prioritization, and a cadence that compounds learning. • Build the measurement infrastructure that gives leadership confidence in growth decisions — funnel reporting, cohort analysis, and experiment readouts using GA4, Mixpanel, Looker, or Snowflake. • Identify and lead other high-leverage special projects outside the standard roadmap — segment expansions, pricing/packaging changes, and anything else leadership wants pushed hard for a quarter or two. • Partner with Performance Marketing, Brand, and Sales for full-funnel alignment, without owning paid acquisition day-to-day. • Be a strategic thought partner to Otter's leadership on growth strategy, PLG vs sales-assisted motions, and how to sequence product and partnership bets. What we're looking for • 8+ years in growth marketing, growth product, or product-led growth roles, with experience also leading product or partnership launches. • Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product company), ideally with SMB or operator-facing products. • Proven cross-functional execution with engineering and product. You think in terms of product surfaces, not just campaigns, and you can write briefs engineers can build from. • Concrete track record of shipping growth experiments — activation lifts, conversion improvements, upsell motions — with results you can speak to. • Experience leading at least one significant GTM launch (product or partnership) end-to-end. • Strong technical fluency. Comfortable in SQL, Mixpanel/Amplitude, and modern growth tooling. You can pull your own data and design your own tests. • Strong product and commercial instincts. You're comfortable pushing back on Product about positioning and on BD about partnership terms when the math doesn't work. • Comfortable in a high-growth, high-ambiguity environment where the scope of the role will shift across quarters. • Exceptional communication skills, with the ability to influence and present to senior stakeholders. • Bonus: experience with PLG motions in SMB software, lifecycle marketing, or co-marketing with strategic partners. Why join us At Atoms, you’ll work on one of the defining challenges of our time—bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team—so we invest in both, creating an environment where you can do your best work and grow. What else you need to know This role is based in our San Francisco office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week. The base salary range for this role is $170,000 - $215,000 per year. Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications. Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus. Benefits Summary (USA Full-Time Exempt Employees): • Medical, dental, and vision insurance (multiple plans, incl. HSA options). • Company-paid life and disability insurance (short- and long-term). • Voluntary insurance: accident, critical illness, hospital indemnity. • Optional supplemental life insurance for self, spouse, and children. • Pet insurance discount. • 401(k). • Health Savings Account (HSA) • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) • Time Off policies: • Discretionary vacation days • 8 paid holidays per year • Paid sick time • Paid Bereavement leave • Paid Parental Leave Benefits are subject to change at the company's discretion. Atoms accepts applications on an ongoing basis. Ready to join us as we serve those who serve others? #LI-Onsite