Growth Marketer

ABOUT PEARL Pearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. With a $500B global market and over one million dental practices to serve, we're just getting started. The Growth Marketer owns Pearl's full-funnel demand engine end-to-end — from the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos and pipeline. You'll run ads across Meta, Google, and LinkedIn while building the email, nurture, and automated workflows that turn demand into revenue, all inside HubSpot. It's a rare do-it-all growth role for a senior operator who's equally comfortable in an ad account and in a HubSpot workflow, and who wants to own the whole system rather than a single slice of it. You'll report to the VP of Growth Marketing and partner closely with RevOps, Brand/Comms, Studio (creative), and the SMB and Enterprise Sales teams. You'll be accountable for efficient acquisition (CAC, ROAS, demo-set rate) as well as the lifecycle conversion that turns booked demos into completed ones and pipeline. KEY RESPONSIBILITIES Paid Media & Acquisition - Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels. - Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences. - Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly. - Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing. Lifecycle & Email Marketing - Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation. - Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led). - Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos. - Continuously test subject lines, timing, cadence, and offers. HubSpot Ownership & Marketing Operations - Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation. - Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM. - Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps. - Ensure clean marketing-to-sales handoffs in the CRM. Analytics, Reporting & Experimentation - Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle. - Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth. - Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle. WHAT YOU’LL NEED TO SUCCEED - 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations. - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting). - A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them. - A strong email/lifecycle marketer and a strong paid operator in one — a rare combination. - Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. - Highly analytical, comfortable living in dashboards; GA4 literacy a plus. - Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions. - A systems builder who thrives owning a broad mandate on a compact, high-caliber team. - Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth WHAT WE OFFER - Competitive compensation and benefits - Professional development and training opportunities - Flexible, uncapped PTO - Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.