Content & SEO Operations Specialist

Breezeway’s award-winning property operations and experience platform helps coordinate, communicate, and verify detailed work at properties. Powering over 55M property care tasks, Breezeway helps thousands of short-term rental managers and hospitality operators increase operational efficiency and boost service revenue while eliminating manual work and elevating the experience at each property. The Role We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters. What You'll Own — Technical SEO & AEO — • On-Site SEO Infrastructure • Own the internal link structure across the website and blog • Implement and maintain the hub-and-spoke cluster architecture across all core topic areas • Manage 301 redirects, canonical tags, and URL strategy • Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot) • Website Health & Technical Maintenance • Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors • Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task • Work with dev and HubSpot to implement fixes and verify resolution • Off-Site SEO & Link Building • Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms) • Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media) • Manage outreach for comparison and alternative pages • Monitor referring domains and disavow toxic backlinks — Content Operations & Strategy — • Content Operations • Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer • Manage the content calendar and prioritization pipeline. • Review and publish content, ensuring every piece meets on-page requirements before going live • Oversee content refresh cycles • Map and improve the current content production workflow in AirOps and make recommendations on how to scale it • Keyword & Competitive Intelligence • Maintain and update the keyword map across all topic clusters using Ahrefs • Track competitor movements on target keywords • Run quarterly content gap analyses and update the content queue accordingly • Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns • Reporting & Revenue Attribution • Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting • Own GA4 conversion goal setup and maintenance What We're Looking For Must have: • At least 2 years in SEO, content operations, or a combined digital marketing role • Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory) • Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules • Ability to read data and make prioritization decisions independently Nice to have: • Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling • Experience with Clearscope, Surfer SEO, or Frase • Familiarity with AirOps or similar AI content workflow tools Who you are: • You think in systems, not tasks — you want to build something that compounds • You're comfortable owning a channel with revenue targets, not just traffic metrics • You can communicate data clearly to non-technical stakeholders • You're proactive about verification — you don't ship something without checking the source Breezeway is an equal opportunity employer and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status. We embrace diversity and are committed to creating an inclusive workplace. We believe that respect fosters open-mindedness and curiosity, enabling us to gain valuable perspectives from our teammates, the market, and our clients. All qualified applicants will receive consideration for employment without regard to these factors. If you need accommodation during the application process, please let us know. We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries. Countries: US and Spain United States: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.